Field notes

Rob Burke

Latest side quest: Sep 2026

AI agents, side quests, and 25 years of synthetic characters

Photo: Rob Burke · from Swim Meet Photographer’s Assistant

I build teams where people and AI agents think together.

These are my experiments, from planning a family trip to editing photos and resurrecting a game we wrote in 1998. Here’s what worked, what I learned, and where you can start.

Client Partner at EPAM, formerly the MIT Media Lab and Microsoft. Also a swim-meet photographer, t-ball coach, road cyclist, and fixer of my sons’ robots.

New here? Start here

  • Quiet Sanctuary, the finished edit: vermilion torii gates in the forest

    Sep 2026 · No. 17

    Vibe Photography

    I share the memory; an AI takes the helm in Lightroom.

  • Two trees frame a star-filled sky above a quiet lake.

    Sep 2026 · No. 16

    Ad Astra

    I stopped playing ‘courier’ between Claude and Codex, settling in for long-time partnership.

  • Packaged SPAM musubi rice balls on a Japanese convenience store shelf.

    Aug 2026 · No. 15

    AI-isms Defence

    Japan made SPAM delicious (I hear). Can we do the same to AI slop?

New here? Start with

App screen: overhead camera view of a Plinko board above a bell-curve distribution histogram.

Galton’s Goalie

My 2026 wake-up call: an afternoon with Claude matching three months of my work in a research lab.

Lightroom grid of butterfly race photos beside a panel of AI triage and stroke keywords.

Brand New Renaissance

Teaching an AI my photo-editing taste.

Kids in green jerseys field at a t-ball game as a batter swings.

Full Ted Lasso

Where the real ROI was my attention.

Photographs

The nose of an N700 Shinkansen under a dark platform canopy

Japan 2026

18 days by rail

Backstroke swimmers arch backward off the wall at the start of a race.

Swim meets

ESWIM, from the pool deck

Everything else

on Flickr

My HoloSelfie

me_irl:

At EPAM I’m a Client Partner and Head of Public Sector Accounts in Canada, part of a global team of digital product engineering, data, AI and automation specialists. The rest of my life spans cycling, public transit, photography, and fixing my sons’ robots with crazy glue.

In June 2026 I earned Anthropic’s Claude Certified Architect (Foundations) certification. The exam mostly confirmed what the side quests are in the process of teaching me.

Just in case it needs saying: all opinions, projects and other shenanigans here are mine, not EPAM’s, unless it says so explicitly.

Before EPAM, I lived in the world of digital systems design at Infusion, a technology innovation leader that’s now part of Avanade. Our focus there was emerging technology for FinServ, Professional Services and Resources industries.

Before that, I was a Microsoft technical evangelist (remember when that was a thing?!), based in Dublin, Ireland.

In grad school I studied artificial intelligence at MIT as part of the Synthetic Characters group at the MIT Media Lab, working toward brain architectures for virtual characters, inspired by ethology, the study of animal behaviour. After graduating, I designed and built biometric interfaces (EEG, ECG and other) in the MindGames group at MIT Media Lab Europe in Dublin, Ireland.

Twenty-five years later I’m building brains for synthetic characters again; the field came back around. (More on that below the fold of the Synthetic Characters page.) The long version, year by year, is here.

Many moons ago I took this “holo-selfie” with a Gen-1 HoloLens while working on Star Trek and Chill. I’ll leave it here for now since the HoloLens really takes the years off.